Driving AI Security Innovation: Snyk Enhances Global Channel & GSI Partner Program

At Snyk, we're doubling down on our commitment to our partners by evolving our Global Channel & GSI Partner Program. This strategic shift is all about fostering deeper, more impactful relationships in the rapidly evolving world of AI Security. Our goal? To empower our partners with the resources and opportunities they need to build thriving, future-focused businesses alongside Snyk.

A shift from transactions to true collaboration

Over the past three years, we've seen tremendous revenue growth through our partnerships. As our ecosystem continues to expand, we’re investing more in strategic alliances that align with our long-term business objectives. By formalizing business practices and concentrating resources on key partnerships, we’re setting the stage for scalable global growth.

Our partner community—spanning System Integrators, Security Consultants, Value-Added Resellers, Cloud Partners, and Distributors—plays a crucial role in our go-to-market strategy. With deep expertise in vertical industries, Generative AI, DevSecOps, and cybersecurity, these partners bring immense value to our shared customers by leveraging Snyk’s industry-leading application security platform.

To better support our partners, we’re transitioning from transactional relationships to strategic collaborations. That means creating an environment where partners can confidently deliver Snyk’s platform and services, helping their clients innovate securely.

Key enhancements to the program

Based on partner feedback and industry insights, we’re rolling out several key updates to our Channel & GSI Partner Program:

• Formalized go-to-market (GTM) programs – Clear, structured programs that reward partners for driving sales and delivering Snyk’s AppSec platform, with a particular focus on AI Security solutions.

• Optimized resale discounts – A refined global discount structure designed to maximize partner profitability and drive sales.

• Revitalized marketing development fund (MDF) – Strategic investment funds for Platinum partners, helping them seize high-growth opportunities in AI Security.

• Strategic GTM and co-marketing planning – Collaborative planning sessions to align Snyk’s resources with partner goals, unlocking new sales and service opportunities.

• Enhanced enablement & activation programs – Accelerated onboarding and enablement initiatives that fast-track time-to-value and support the development of strong AI Security practices.

Exclusive benefits for platinum and gold partners

We recognize that our Platinum and Gold partners are critical to our collective success, and we're reinforcing our commitment to them with a suite of exclusive benefits designed to fuel growth, enhance profitability, and position them as leaders in the AI Security space:

• Optimized return for sourced business – Our refined global resale discount structure ensures that partners are directly rewarded for sourcing and closing deals involving Snyk’s AppSec platform, services, and renewals.

• Priority access to strategic engagements – Platinum and Gold partners will be prioritized for select Snyk-sourced opportunities, positioning them for high-value engagements and expanded market presence.

• Dedicated regional partner management – Each Platinum and Gold partner will have a dedicated Regional Partner Manager to provide tailored guidance, strategic alignment, and ongoing support.

• Marketing development funds (MDF) for platinum partners – These funds will enable targeted campaigns, lead generation, and increased brand presence within the AI Security ecosystem, helping partners accelerate market penetration and drive revenue growth.

Building the future of AI security—together

The future of AI Security is about more than just technology—it’s about strategic collaboration. With our enhanced partner program, we’re equipping our ecosystem with the tools, resources, and support necessary to thrive in this evolving landscape. Our partners are at the forefront of AI Security innovation, and together, we’re shaping a more secure digital future.

Join us as we take this next step in our partnership journey. Let’s drive innovation, create new opportunities, and build a stronger AI Security ecosystem—together.