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Our writing voice is friendly, as if you’re speaking to a relative or
colleague. We don’t want to come across as stuffy or as if we’re talking
down to our reader, but we do want to come across as credible and
knowledgeable. This does not mean that you should forgo basic style
guidelines. But, it does mean that you shouldn’t be afraid to start a
sentence with conjunctions like “but” or “and.” You should also use
contractions (didn’t, don’t, haven’t, hadn’t) freely.
We follow three principles in our messaging: Be confident. Be
enthusiastic. Be clever.
<div>
Confident
<p>
Be simple and direct. Avoid long, hard words and formal language.
Try not to say too many things at once. Avoid hedging language and
evasive phrases such as “seems like” and “according to.” Steer clear
of empty words like “world class,” “robust” and “high quality.”
</p>
</div>
<div>
Enthusiastic
<p>
Stay positive by avoiding comparisons designed to elevate one idea
by diminishing another. Assume success and stay away from fear.</p></div>
more inclusive and encouraging to the learner. To show that we're on
this learning journey with them. Read more in the{' '}
challenge writing styleguide
.
<p></p>
Capitalization & punctuation
<p>
Headlines
Write headlines in sentence case, meaning only capitalize the first
word and any proper nouns.
</p>
Measure your skills
<p>Only punctuate a headline when it uses more than one sentence.</p>
Measure your skills. Learn something new.
<p>
Commas
We do not use a serial comma, a comma in front of the conjunction
connecting list items.
</p>
At Pluralsight we are big fans of pizza, Indian and Chinese food.